I’m a US-based creative director specializing in campaigns, product design, branding, and interface design—along with everything in between. I thrive on collaboration, guiding projects from their earliest conceptual stages through prototyping, iteration, and optimization.
At the core of my work is a commitment to meaningful visual communication—helping brands and people connect in intuitive, thoughtful, and personality-driven ways. Over the years, I’ve worked across four countries with incredible teams, crafting campaigns, systems, and digital experiences across industries and platforms.
The best part? Creativity is always evolving.
There’s always more to design, and the best is yet to come
The Whole Story
Originally from Australia, I earned my BA in Graphic Design from the UC School of Design in Canberra. I began my career in Sydney as a Graphic Designer, focusing on branding, packaging, and magazine assignments before transitioning into digital. I played a pivotal role in establishing the digital disciplines at Leo Burnett and Ogilvy’s Sydney offices, collaborating with clients such as IBM, QANTAS, Kellogg, Nokia, Pizza Hut, Telstra, Optus, Subaru, Stolichnaya, and the ABC. My work encompassed various digital media, including websites, online advertising, kiosks, games, and installations.
Subsequently, I moved to Europe, joining Blueberry in London and Framfab in Copenhagen, where I led award-winning projects for Nike, Carlsberg, Electrolux, Volvo, and Sprite.
In 2005, I relocated to New York to assist in launching AKQA’s new office. As Group Creative Director, I oversaw global creative initiatives for Nike, Coca-Cola, Celebrity Cruises, Motorola, Google, Smirnoff, DoubleClick, Kraft, and Johnson & Johnson.
Following my tenure at AKQA, I joined Publicis Modem NYC as SVP/Group Creative Director, leading global creative efforts for LG Worldwide across home electronics and appliances, working between New York, Seoul, and San Francisco.
At MullenLowe Profero in New York, I served as Head of Creative/Executive Creative Director, collaborating with brands such as Apple, The New York Times, Smirnoff, Cointreau, Rémy Martin, Milk, TRESemmé, and Kaiser Permanente.
At Wednesday Agency, I led global digital creative strategies for luxury and fashion brands, including Louis Vuitton, IRO, Olivela, Bulova, Wildfox, Harper’s Bazaar, and M.Monroe Jewelry.
In 2018, I joined The Wonderful Company as Executive Creative Director, leading creative initiatives for brands such as FIJI Water, JUSTIN Wines, Teleflora, Wonderful Pistachios, and Wonderful Halos. Notably, I spearheaded the “Drawn to Mom” Mother’s Day campaign for Teleflora, which celebrated the essence of motherhood through children’s perspectives.
Most recently, I founded and built Q Design, the internal creative agency of Quantcast, a leader in AI-driven brand growth. With design studios in New York, San Francisco, and London, I led brand communication, design, and visual storytelling initiatives across print, product, digital, and events.
Currently, I serve as Executive Creative Director at Gravity Global, where I continue to drive creative innovation at the intersection of brand, technology, and storytelling. Additionally, I actively engage in exploring the future of AI and creativity, delivering talks on how AI is shaping the creative industry, including keynotes for the American Advertising Federation and AIGA.
My work has been recognized with Cannes Cyber Lions, One Show, LIAA, and Clio awards, and has been featured in Communication Arts, Fast Company, AdAge, FWA, Branding Served, and TypeNow.
I’ve also served as a judge for the New York Festivals, ADCC, and AIMIA, and have spoken at industry events including Cannes Lions, Boards Summit, and AppNation Conference.
