“AKQA's Future Lions creative competition exists to nurture future talent, and bring about the conception of new ideas. The 2010 and 2009 limited edition posters have now become collector items featuring illustrations of the now iconic Future Lion cub.“ - Communication Arts
In collaboration with Cannes Lions International Festival of Creativity, Future Lions is the annual worldwide competition that challenges students to create the future.
Future Lions is AKQA's annual initiative that celebrates bold and progressive ideas from students all over the world. The brief is simple: connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Five winning teams are granted full access to the Cannes Lions International Festival of Creativity held in France and honored with a limited edition, prestigious Future Lions trophy. Alongside the individual awards, the school with the most number of shortlisted submissions is recognized as the Future Lions School of the Year.
Since its inception in 2005, Future Lions continues to grow its global reach and influence. In 2015, the competition attracted more than 1,800 participants from 60 countries, making it the most successful competition to date.
Below is key imagery created for the poster to promote the 2009 competition.
Agency: AKQA
Client: AKQA + Cannes Lions
Role: Creative Direction
Future Lion Cub character created in collaboration with Meomi.
(They're the peeps behind Octonauts ;-)