Creative Direction for Brand and Product
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A fresh look for TimesTalks

Know what’s now. Know what’s next. With the TimesTalks viewers can watch today’s top talent and thinkers in conversation with the The New York Times.

The New York Times wanted a refresh for their video package and title graphics for the TimesTalks. Working the existing logo and speech bubble device, a fresh look and animation style was developed to more prominently brand the content for use on social media and video channels.

These three films feature two-time Oscar winner Denzel Washington, and Oscar nominees Jessica Chastain and Bradley Cooper.

Agency: Lowe Profero
Client: New York Times
Role: Creative Direction, Concept Development, Art Direction & Design, Title and Motion Design.