For Mother’s Day 2021, Teleflora paid homage to Mom in the spot “Drawn to Mom” by spotlighting the past year from a child’s perspective and through their drawings. From “going to work” with Mom every day to Mom “going to school” with her kids and the many snacks in between, the piece spotlights how having their mom by their side made the past year one of the most memorable for kids. The spot was placed on YouTube, Hulu, Facebook, and Instagram.
Agency: Wonderful Agency
Client: Teleflora
Role: Creative Direction