The original pages for televisions on LG.com were a collection of flash experiences that suffered from varying interfaces, inconsistencies in product display, and disjointed UX.
Tasked with fixing this situation the product information and content was re-conceived as a set of easy to navigate, search engine optimized pages. Featuring rich product imagery and diagrams, the waterfall approach to the layout creates a clear, easy to navigate experience.
An additional challenge was the need to cover the feature shootout against competitors like Samsung and Sony. A myriad of technologies had to be explained clearly and simply to build a compelling product story.
Video and social networking features were also been integrated to enhance the product experience.
Additional work for LG can be seen here.
Agency: Publicis New York, San Francisco, Seoul
Client: LG USA/LG Korea
Role: Creative Direction, Content Design, UI+UX design, Typography direction