Having made significant improvements to the product, the Google Content Network wanted to relaunch with a stronger online presence. They asked AKQA to build a YouTube channel that would serve as a comprehensive online resource for the target audience – a place where users could find and pull information about Google’s display advertising offering.
A series of videos were created to populate the channel explaining the services and benefits offered by Google Content Network.
Agency: AKQA
Client: Google
Role: Creative Direction, Concept Development