Kevin Fassnacht is a master craftsman who creates amazing cabinetry and millwork for discerning clients. He came to me looking for agency quality branding for his growing business so he could stand out in a tight, competitive market.
The following is a quick brand study based on four logo ideas he was considering. Using a combination of high fidelity mockups, the goal was to quickly visualize brand assets for Kevin could make a quick decision on his logo choice.
Being a small business doesn't mean you can afford to skimp on the branding. At the same time, it doesn't mean you have to break the budget to get it done.
Agency: DGC Studio/Freelance
Client: Finepoint
Role: Creative Direction, Logo and Brand Development, Typography