As a growing business Lane Technology Solutions wanted to stand out in the IT services market where the competitors all had names that were techie-sounding portmanteaus - and came to me looking for a logo and branding.
Importantly, LTS wanted to communicate that they didn't just roll-out servers and sort through patch cables, but that they knew the technology landscape.
To reflect this the identity employs a topographical motif to communicate this idea across a core set of identity materials.
Agency: DGC Studio/Freelance
Client: Lane Technology Solutions
Role: Creative Direction, Brand/Identity Design, Logo & Type Design